Marketing- An Introduction (GE) 13-e 暢銷書籍推薦



Marketing- An Introduction (GE) 13-e

Marketing- An Introduction (GE) 13-e 評價

網友滿意度：

前一陣子去書展看到很多書都很想買~~~~~

但那天居然忘記帶錢包出門 > <

整個非常的失落!!!!因為就是要去書展買書呀....

我真的很喜歡看書~日常沒事最大的休閒就是看書

從文學類到旅遊類等等什麼都看

所以買書是我的一大樂趣之一~~~~

最近朋友們都在推薦一本很好看的書!!!!

就是 Marketing- An Introduction (GE) 13-e

是年度排行榜書籍耶!!!

我力馬上博客來購買~~~~~~

博客來時常有打折優惠 買書真得比較優惠唷~~~~

推薦給跟我一樣喜歡閱讀的朋友壓 :)

博客來傳送門順便一起給你囉~~~~~~

(●’ω`●）博客來e-coupon傳送門

Marketing- An Introduction (GE) 13-e

本週熱銷商品:

看懂，然後知輕重：「互聯網+」的10堂必修課

數位口碑經濟時代：從大數據到大分析的時代，我們如何經營數位足跡，累積未來優勢

商品訊息功能:

商品訊息描述:

1.Guide Student’s Learning

The Marketing Journey presents five major Customer Value and Engagement themes. The innovative customer value framework uses is a five-step marketing process model:

(1)Creating value for customers in order to capture value from customers in return

(2)Customer engagement and today’s digital and social media

(3)Building and managing strong, value-creating brands

(4)Measuring and managing return on marketing

(5)Sustainable marketing around the globe

2.Encourage Students to Apply Concepts

Marketing at Work highlights provide countless in-depth, real-life examples and stories from Netflix, Google, Amazon, Nike, Harley-Davidson, and more, which engage students with basic marketing concepts and bring the marketing journey to life. Every chapter contains a First Stop opening story plus Marketing at Work highlight features that reveal the drama of modern marketing.

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商品訊息簡述:

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  已追蹤作者：[修改]

  
  
  柏克萊網路書局

  
  
  

  
  
  

  
  
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  作者： Gary Armstrong, Kotler Philip, Opresnik Marc Oliver
  
  新功能介紹
  
  
• 出版社：華泰文化
  
  新功能介紹
  
  
• 出版日期：2016/06/08
• 語言：英文

Marketing- An Introduction (GE) 13-e